About
It's all about design.
Trained as a graphic designer, I now consider myself a generalist, specializing in the design of both physical and digital brand experiences. I translate the essence of a brand into visual and experiential perspectives, from branding to UX/UI expertise.
The user is key in my design thinking process, allowing me to convey inclusivity and engagement with ease.
Services
Art direction
Creation of 360° campaigns to build brand experiences with strong and impactful storytelling, enabling the anchoring of a brand in an industry and its differentiation within a target audience
Image de marque
Conceptualization of brand images where recognition and authenticity are key, in order to be able to experience a brand and transmit a simple message around its values.
UX/UI
Conducting user research and analysis to produce relevant and consistent interface flows on Figma. Collaborating on the design system and optimizing design patterns to build effective user journeys.