The Fintech Station
of Montreal
Role / Art Director
Branding and industrial design for Montreal's Fintech Station, an incubator and accelerator ecosystem in the finance and technology sector, in collaboration with Finances Québec
Goals
1. Refresh
The graphic language has been completely revised to allow the establishment of a strong, timeless and easily identifiable identity.
2. Differentiate
The world of finance being heavily saturated, it was necessary to create a distinct identity, both logical and Cartesian for this sector by addressing a younger target
3. Diversify
This graphic identity had to be malleable so that it could be used as a logo for different events, as well as in furniture during them.
The launch of the Fintech Station was a success and it remains a benchmark to this day in the world of financial technology start-ups in Montreal
An organic vision
The development of the visual identity of the Fintech Station was organized around simple, Cartesian shapes, yet reflecting all the particularity of this sector of activity, both organized and innovative. We find new paths without superficiality to achieve a precise goal. We reinvent to better create, and do so with all versatility and elegance.
Creative Director:
Patrick Jacques