Jeunes+ Coalition
Role / Art Director​
Branding - Design and brand strategy for the Jeunes+ coalition sponsored by DansLaRue, targeting young people aged 12-25 in precarious situations
Goals
1. Conceptualize
Create a simple, dynamic and engaging visual identity for multiple targets (young people in precarious situations and stakeholders)
2. Inform
Inform stakeholders of the coalition's scope of action to organize substantial fundraising
3. Unify
Minimize the stigma of precariousness to reach targeted young people and provide them with support through their daily challenges
Jeunes+ is: a group of stakeholders, organizations and government bodies with a single goal: to coordinate efforts to find concrete solutions to help young people.
Pain points
Key points of insertion were mainly identified for the launch of this new coalition with multiple targets to usefully reach just one, young people in precarious situations.
1. Accessibility
The youth of the target in a context of precariousness makes communication more complex to establish without direct intervention.
2. Belonging
The adhesion of this target, younger than that of DansLaRue, requires the creation of a distinct coalition joining different goals and interventions.
3. Financing
Funding is the cornerstone of launching this coalition through private or public funds with the aim of reaching young people in their environments.
A human vision
The graphic play on emotions allows for a direct connection with young people in a relaxed and liberated way. We encourage the creation of a community to foster mutual support and instant communication on digital platforms.