The Great Pierre Challenge
Lavoie - Nestlé

Role / Art Director

Sponsor Activation - Brand experience strategy for the Grand défi Pierre Lavoie with Nestlé, an annual provincial outreach event whose mission is to promote healthy living among young people

Goals

1. Promote

Convey the brand's human and ecological values during the event

2. Hydrate

Support participants and their families throughout the events by distributing free and environmentally friendly water to them

3. Entertain

Fun and educational games were offered to promote healthy and active living among young people and their families.

A playful vision

For the schools participating in the Grand Reward, the sponsorship covered the creation of games (maze), environmental design in the Olympic stadium and for the Brand Kiosk: Relaxation Zone, with the participation of performing artists to entertain the crowd.

Creative Director:

Harry Bouchard