Ivanhoe Cambridge
"I can" / "Let's live Montreal"

Role / Art Director

Branding for the Ivanhoé Cambridge Group. Conceptualization of a brand umbrella to establish all the group's brands through a strong and defined storytelling.

Goals

1. Develop

Conceptualize the Ivanhoé Cambridge group's brand image for both its customers and its employees

2. Define

Promote the brand values of its product among its employees to create a stronger sense of identity with the employer

3. Lead

To position ourselves as a leader in the fashion industry in the Canadian market, and more specifically in Montreal

An urban vision

The brand identity developed under these two manifestos focuses on belonging to a dynamic, cosmopolitan city where Ivanhoé Cambridge stands as a pioneer of trends and avant-gardism. A wealth of possibilities open up to us when we experience our city and express our artistic individuality.

Copywriters:

James Viloria, Thimalay Sukhaseum